Blog
Breathing Better, Building Business as an Austin Air Dealer
When Rikki joined her family business, The Air Purifier Store, she knew she’d be helping people breathe easier. What she didn’t realize was just how deeply it would change her own life—and the lives of countless customers. Recently, Rikki sat...
Why DIY Air Purifiers Aren’t Reliable for Clean Indoor Air
As wildfires worsen and air quality plummets across many parts of the country, people are getting creative about protecting their lungs. One viral DIY trend that’s gained traction in recent years is a makeshift air purifier built by attaching HVAC...
Bring Clean Air Back to School
As the back-to-school season approaches, families everywhere are checking off supply lists and prepping for a return to routines. But there’s one powerful school success tool you might not be thinking about—clean air. Whether your child is starting preschool or...
Is The Cram Fire in Oregon a “Megafire”? Experts Disagree
On July 13, 2025, a fire ignited near Willowdale, Oregon, in the remote grasslands of Jefferson County. In the days that followed, it exploded across the region, forcing evacuations, destroying buildings, and blackening the skies. Now spanning more than 95,000...
New Research: Cleaner Air Leads to Better Gut Health
We’ve long known that the air we breathe can shape our respiratory health—but new research is showing that indoor air pollution may also impact something deep inside our bodies: our gut microbiome and virome. That’s right. A recent randomized controlled...
The Hidden Toll of Wildfires: A Crisis Beyond the Flames
Wildfires are among the most dramatic and destructive events of our time—burning homes, displacing communities, and reshaping entire landscapes. But beyond the visible devastation, a quieter and more insidious crisis is unfolding. As the climate warms and wildfires become more...
How the U.S. Heat Dome Is Worsening Air Pollution
As the most recent heat dome has tightened its grip across the United States the past few days, scorching more than 90 million people under triple-digit temperatures, another invisible threat is building alongside the heat: polluted air. From New York...
Feeling Sick: Is It a Summer Cold or Wildfire Smoke?
It’s summer—the season of sunshine, fresh air, and… coughing? Sneezing? A sore throat? If you’re feeling under the weather in June or July, you’re not alone. But is it just a harmless summer cold—or could it be wildfire smoke? With...
Air Pollution Meets True Crime with THREE Serial Killers
In Caroline Fraser’s new book Murderland: Crime and Bloodlust in the Time of Serial Killers (Penguin Press), a chilling but overlooked factor emerges from the shadows of true crime history: environmental toxins. 1 Fraser reveals that three of history’s most...