When Rikki joined her family business, The Air Purifier Store, she knew she’d be helping people breathe easier. What she didn’t realize was just how deeply it would change her own life—and the lives of countless customers.
Recently, Rikki sat down for a long-form conversation with Stacy Mal, Marketing Director for Austin Air, to share her journey in an episode of Austin on the Air.
Her father had started the business over a decade ago, moving from software consulting into clean air solutions after seeing firsthand how air quality impacts health. In those early days, he discovered Austin Air Systems, and the partnership quickly became the foundation for their store’s success.
More Than a Transaction
From day one, Rikki noticed something unique about Austin Air. “It doesn’t feel like working with a big corporation,” she said. “It’s like joining a family.” She can pick up the phone and talk directly with Austin’s team—Amber in shipping, Amy in returns, Sean in sales—and work together to find the best solutions for customers.
Instead of bots and automated menus, Austin Air offers live, human help every time. That philosophy has shaped The Air Purifier Store’s own approach: personalized “solutioning” to match the right unit to each customer’s needs, whether they’re dealing with chemical sensitivities, wildfire smoke, or simply want better sleep.
Products That Sell Themselves
Austin Air’s reputation helps dealers start the conversation on solid ground. Many customers have already heard of the brand—often from a doctor, a friend, or even a family member who swears by it.
With steel construction, high-grade activated carbon, true medical-grade Certified HEPA Material filtration, and a five-year filter life, the units are built to last. “I tell people, you can pass it down to your kids,” Rikki says. And for those in extreme environments, Austin Air’s prorated discount ensures support when filters need replacing sooner.
Repeat business comes naturally—not from constant filter replacements, but from people coming back for units in every room and referring friends and family.
Changing Lives, One Home at a Time
Some stories stay with Rikki forever. Like the grandmother whose grandchildren were all on the autism spectrum. She called asking about the connection between air quality and cognitive health. Rikki was able to share research, including a Harvard-linked study, showing that better breathing at night can improve concentration and overall quality of life. The grandmother bought a unit for each grandchild—and then more for the parents.
Or the wildfire season that hit home in an unexpected way. For the first time, North Carolina experienced devastating fires. One caller lived just an hour from Rikki’s hometown and couldn’t stay in her house because of smoke damage. Rikki recommended the Austin Air HealthMate Plus, knowing it could make the home safe again—thanks to the potassium-iodide impregnated carbon and zeolite, which is particularly efficient at adsorbing smoke and gases. Later, the woman called back to say the purifier had saved her home and her health.
“These aren’t just sales,” Rikki says. “They’re lifelines.”
Why Become an Austin Air Dealer?
For Rikki, becoming an Austin Air dealer has been one of the best decisions her business ever made. “It sells itself,” she says. “You’re joining a trusted household name, backed by people who will make sure you have everything you need. And you get to make a real difference in people’s lives.”
If you’re a business owner looking for a product that delivers both strong profits and meaningful impact, the Austin Air dealer network might be your next great step.
Why wait? As Rikki says: “Don’t think—just do it.”
Learn More
📌 Become an Austin Air dealer: https://austinair.com/become-an-austin-air-dealer-today/
📌 Watch the full interview with Rikki from The Air Purifier Store on Austin on the Air.
